What did you like best about Friedman's Home Improvement?

The following are verbatim customer responses from research that American Ratings Corporation conducted between 6/12/2006 and 9/25/2008. Customer last names have been initialized for privacy.

"They're an organized store, and they have good customer service." —A.H.A.

"They are the best. What I like best is that they have a large line of quality appliances." —W.B.E.C.I.

"They have a great selection, and their lumber yard is fabulous. Their prices are reasonable too." —M.R.C.

"They have everything." —Ethel G.

"The people that work there know about the products. I just think they are very knowledgeable." —U.L.L.

"Some of the stuff that I can't find at other stores, I can find there." —P.H.A.

"The quality of the merchandise, they have an excellent choice of finished hardware. The personnel are very nice and helpful. They also have a lot of farming equipment." —Joseph R.

"The hometown personnel" —Sam S.

"They are the largest hardware store in Sonoma. They have everything that I need." —Michael V.

"The cleanliness" —Andy S.

"They are helpful, and they have a big selection." —John C.

"I know most of the people there, so I get good customer service. I think they do a good job." —S.P.E.

"Customer service, they are friendly and willing to help." —P.G.C.I.

"The speed and their knowledgeable personnel" —A.M.L.

"Their inventory, I would rank them in the top five, way above Home Depot. Their employees are knowledgeable." —M.C.

"They are very helpful and friendly." —Sandra S.

"They have a lot of stuff." —W.B.

"Everything is great. They are a great group of people." —D.H.A.

"Their location and product selection" —M.S.C.

"I like the people at the contractor's counter." —R.E.D.

“They help you out more than other places, and the electrical department is very knowledgeable.” —Curtis W.

“They always have what I need.” —A. A. C.

“They have what I want, and they are close by.”
—David N.

“They always have what I need.” —Keith K.

“I like that they are locally owned and operated.” —H. C.

“The yard is convenient for us.” —W. C. H.

“The customer service is very good.” —R. A.

“We use them all the time.” —S. P.

“I like the nursery.” —L. R. A.

“The sales team is very helpful and knowledgeable.” —Frank R.

“I like the hominess of the store. They're not like Home Depot.” —M. C.

“They are the best. They always have everything I need.” —Sam P.

“I like the people that work there.” —Paul D.

“They always carry a variety of products.” —Claude B.

“Selection” —Allen A.

“The people that work there are great.” —D. C.

“They are close to me.” —T. D. I.

“They always help me when I need it.” —Melissa W.

“The friendly service and willingness to help” —J. Z. D.

“Everything they have and provide is great.” —Wanda M.

“The service was very good.” —David A.

“I like the people that work in the store and their knowledge base.” —Fred T.

“I've shopped there for 10 years, and I wouldnít go anywhere else.” —Marc C.

“The are just great.” —Mitchell C.

“The customer service is great, and the contractor's desk is fantastic.” —Barbara M.

“I like that it's convenient and easy to find things.” —Richard C.

“They have a complete selection.” —Edwin M.

“The selection” —Allen B.

“I can get products by the case.” —G. C.

“They consistently have good selection and service.” —Monte B.

“They are friendly and helpful.” —Joel H.

“They are competent and easy to work with.” —Angelo B.

“The guys who work there are very helpful.” —Juan M.

“I like that you can now drive up to the lumber yard and get what you need and go.” —S. E.

“I like the way the lumber yard is set up.” —R. C. C.

“I'm using them for everything I need to build my house, and it's going really well.” —T. C.

“I like the way the store is arranged.” —Richard H.

“I can always find somebody who can lead me to what I need.” —Jerry L.

“They have good prices and services.” —Katinka B.

“They are always very helpful.” —Kurt K.

“They are very convenient for me.” —Jodie S.

“They usually have what I'm looking for.” —Adolfo M.

“Contractor sales” —Iris F.

“They're very friendly, knowledgeable, and they return customer phone calls.” —Scott B.

“They make an effort to help you.” —Eric S.

“The variety of thing they have” —Paragon C.

“The Garden Center is getting really good, especially when they hired Bruce from Yardbirds.” —Gary M.

“The customer service, follow up, and quality of products” —Lynzie C.

“They were very patient and helpful with my questions.” —David W.

“Zach is great.” —Jordan

“I like the employees.” —Gordon T.

“They usually have what I need in stock.” —Shane C.

“I can usually find what I need at a good price.” —Hale N.

“I work with the people at the contractor's desk, and they're very helpful.” —H. E.

“I like that you can pay at the gate.” —C. O.

“They are convenient, and they usually have what I want.” —Ron C.

“They are easy to get to.” —SUSAN S.

“The place is clean.” —Walter E.

“They carry a lot of items in stock.” —W. C.

“You get what youíre looking for.” —Bryan F.

“It's a small town and you get to know everyone.” —Marsha L.

“Service” —R. C.

“The store is easy to get in and out of.” —Paul W.

“They have most everything we need.” —W. A.

“They are local, and they have a pretty good selection.” —William M.

“The parking lot is very close to the store, and I can always find a spot.” —S. R. G.

“They are convenient, and they have been around forever.” —Dolores M.

“They always have what I need.” —Bennett W.

“They have the lowest rates for contractors.” —Ted R.

“We like that you can get help when you go there.” —M. C.

“They are local, and they have a good selection.” —John S.

“I like that I can take my dog in with me.” —Beatriz P.

“I get really good help when I go in there.” —Robert F.

“I like that the aisles are big enough to get the cart through.” —Arleen W.

“They always help me out.” —Rodger W.

“I like the convenient location.” —Cody H.

“They have everything I need.” —John M.

“Prompt delivery” —Henry H.

“It's local.” —Sam T.

“I like the wide aisles and the help.” —Dena B.

“The department help is pretty good, and we like the contractor's sales.” —Linda

“I can get in and out quickly.” —N. B.

“The prices are good, and the selection is okay.” —Ted S.

“It's small.” —W. H. A.

“It's close by.” —C. B. V.

“They have a wide variety of products.” —W. C.

“Their staff is very helpful.” —K. L.

“They do what they say they are going to do.” —R. A. P. C.

“It's close by.” —Carol M.

“Location” —M. L.

“The personnel” —John S.

“Personal service” —R. R. L.

“The people seem to be knowledgeable.” —Charles S.

“Free delivery” —W. M. C.

“It's local and easy.” —G. V.

“Variety” —Gary F.

“I like the new look of the place.” —Carl H.

“Convenience of shopping” —Henry K.

“I like the window products they carry.” —Kevin H.

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