Auto Repair - European

Santa Cruz County

Specialized Auto

(831) 462-3458

2415 Chanticleer Avenue
Santa Cruz, CA 95062

Serving Santa Cruz County

specialized@surfnetusa.com
Bob Emmert, President
Larry Richman

SERVICES
European Automobiles
Service & Repair
Parts Sales
Used Car Sales

HOURS
Mon – Fri: 8am – 5pm

CREDIT CARDS
Amex, Discover, MasterCard, Visa

GUARANTEES
1 Year on Parts
2 Years/24,000 miles on Labor

EMPLOYEES
22


Workers Comp Insurance
Liability Insurance
State License No. AG200689
Current Complaint File
Business Practices

CUSTOMER LOYALTY
Based on 125 random customer surveys made since November 2007 asking each customer: "Would you use this company again?"

RATING STATUS
We declare that Specialized Auto has passed all of the rating steps and has earned the Diamond Certified award, Certificate No. 1168.

Back to list

Survey Comments

In 1994, Bob Emmert started his company in the back of a junkyard with two technicians who mainly specialized in recycled car parts. Today, Specialized Auto boasts 22 employees at its slightly less modest location in Santa Cruz. In fact, the building the business occupies was built by Mr. Emmert in 2005 and operates 100% on solar power.

As the name implies, the shop focuses its services on European-made vehicles. They provide bumper-to-bumper repair along with preventive maintenance and scheduled service – including smog inspection and certification. Need a car? A selection of quality used models is always available. If you just need a part or two, you can get those there as well.

Specialized Auto employs factory-trained master technicians for Volvo, Mercedes and BMW, and all mechanics are ASE and ASA Certified. They’re a Bosch Certified Service Station and AAA Approved. Not surprisingly, they’re also proud to be a Monterey Bay Green Business.

COMPANY PHILOSOPHY
“We really care about giving great service and doing the right thing. We deliver on the promises we make and try to give excellent value for the customer’s dollar. If we make a mistake, we admit it and we fix it. Nobody’s ever going to leave here unhappy”

EXCERPTED SURVEY RESPONSES
“They keep you really informed about how and when they are going to do things. They try to find unusual solutions to difficult problems.” —Stephanie L.

“They get the job done right. You go in there and all the guys in the service department are so kind and nice. Although you can kid around with them, but they’re still professional. I usually deal with Rick. He always goes beyond the call of duty.”— Jacqueline F.

“Just a friendly and knowledgeable staff, and good communication.”—Matt D.

See Survey Comments