Ben Jackson truly believes training and fitness is a personal thing. His own health issues prompted him to not only transform his own body, but to become a personal fitness coach and help others do the same. Today, he’s proud to lead the team of fitness experts at New Direction Personal Fitness and Sports Performance, Inc. in Danville.

New Direction offers personalized coaching, sports performance programs, and fitness consulting. They take into account individual motivation, goals, lifestyles and limitations. The result is a personal prescription for fitness and well-being that can add years to your life and life to your years. Their specialists have amateur and professional sports experience and training in physical education, nutrition and performance. Fitness is more than just a job to them; it’s a calling. They’re compelled to it and enjoy sharing their knowledge with others.

Fitness isn’t just about looking good; it’s also about being strong and feeling great. If you’re ready to get serious about your health and your body, New Direction will get you the results you want. Call for a complimentary, no-obligation personal fitness analysis and start down the path to a healthier, happier you.

COMPANY PHILOSOPHY
“We don’t use any gimmicky sales techniques or pitch cure-all pills or products – just real fitness solutions to create a body you can be proud to show off. Our employees are genuinely interested in helping clients achieve their goals and will go out of their way to ensure their success.”

EXCERPTED SURVEY RESPONSES
“I liked how they set the pace and training session to fit my needs.” — Jeannine B.

“They have a complete comprehensive plan for your health and well-being.” — Cherie F.

“They have a variety of activities, and the exercises are different every day.” — Shawna F.

“It was very motivating.” — Jill S.

See Survey Comments